Success! We Did It Together!
To our visitors: we hope you're still buzzing from the energy of our inaugural event on Saturday, October 4th! What a fantastic day it was to gather and explore the future of sustainable living right here in the Hutt Valley. The atmosphere was truly electric, thanks to the hundreds of you who came along with your curiosity and enthusiasm. Check out the photos from the event on our website https://electrifythehutt.nz/expo2025/image-gallery
We saw packed houses for the insightful seminars on the costs and benefits of electrification including solar energy and home heating. The Town Hall was humming with people checking out the latest in electric appliances, e-bikes, and eco-friendly home solutions. We hope you had a chance to chat with the exhibitors and any of our experts at the "Ask me anything lounge", and that you walked away feeling motivated and equipped with practical steps to make your home and commute more sustainable.
A huge thank you once again to our visitors for taking the time to come and make the "Electrify the Hutt" Expo such a resounding success. By signing up for this newsletter, you've joined a growing community committed to a greener, more energy-independent Hutt Valley. Over the coming months, we plan to keep the momentum going by delivering valuable content directly to your inbox. Expect to see exclusive tips, upcoming workshop announcements, and deep dives into topics like grant funding for electrification, and the latest in battery storage technology.
We're here to help you turn the inspiration you found at the expo into real-world action. Don't forget that this is a conversation! There is a community Facebook group where you can ask questions and get advice from other people who have already gone through the process and have practical experience. Visit https://www.facebook.com/groups/electricnz
We also want to acknowledge and thank our sponsors:
along with all the other people and organisations who supported us in organising and delivering the expo. We would not have been able to do it without the support and encouragement from every one of you.
Exit Survey analysis
240 responses from 1266 attendees: 18.9% response rate (incentivized via a prize draw)
Executive Summary
Event Performance: Excellent
Overall Metrics:
- CSAT Score: 87.7% (well above 75-85% industry benchmark)
- Top-box Score: 47.2% (very satisfied only)
- Electrification NPS Score: +42.2 (world-class; >30 is excellent)
- Average NPS: 8.47 / 10
- Average Satisfaction: 4.33 / 5.0
Knowledge Transfer:
- Overall gain: +0.75 points (+21.7% increase)
- For learners (1-4/5 prior knowledge): +0.97 points (+33.4% increase)
- 85% of attendees had room to learn
Action Readiness:
- 79.8% ready to take action in next 6 months (190 people)
- Only 18.9% still exploring (45 people)
Geographic Reach:
- 74.4% Hutt Valley residents (177 of 238)
- 25.6% from outside Hutt Valley
Key Success Metrics
1. Satisfaction Analysis (CSAT Best Practice)
CSAT Score: 87.7% (% who gave 4-5 ratings)
Distribution:
- 5 (Very satisfied): 111 people (47.2%)
- 4 (Satisfied): 95 people (40.4%)
- 3 (Neutral): 26 people (11.1%)
- 2 (Dissatisfied): 2 people (0.9%)
- 1 (Very dissatisfied): 1 person (0.4%)
Only 1.3% dissatisfaction is exceptional for a first-time event.
2. Net Promoter Score
NPS: +42.2 (Excellent)
Breakdown:
- Promoters (9-10): 128 people (54.0%)
- Passives (7-8): 81 people (34.2%)
- Detractors (0-6): 28 people (11.8%)
Over half our attendees are active advocates for electrification. Promoters - Detractors = NPS; could range from -100 to 100.
3. Knowledge Transfer (Detailed)
Overall Impact:
- Before: 3.44 / 5.0
- After: 4.19 / 5.0
- Gain: +0.75 points
Segmented by Starting Knowledge:
- Beginners (1-2): +1.97 points (+114% increase) - massive gain
- Intermediate (3): +0.97 points (+32% increase) - strong gain
- Advanced (4): +0.31 points (+8% increase) - refinement
- Experts (5): -0.10 points (ceiling effect)
From “1: Nothing really” to “5: Loads, I could advise friends”
Critical Insight: The event successfully moved the majority from "interested" (3) to "confident enough to act" (4+).
4. Most Valuable Event Aspects
Top 10 by mentions:
- Solar & battery info - 134 mentions (56%)
- Hot water heat pump info - 118 mentions (50%)
- Speaking to experts - 95 mentions (40%)
- Meeting local installers/suppliers - 74 mentions (31%)
- Heat pump info - 56 mentions (24%)
- Electric Vehicle & charger info - 50 mentions (21%)
- E-bike & alternative transport info - 36 mentions (15%)
- Electric appliance/tool info - 31 mentions (13%)
- Getting specific product quotes - 23 mentions (10%)
- Understanding government incentives - 16 mentions (7%)
Insight: Top 2 are product-specific (solar, heat pumps), #3-4 are human connection. Attendees want both technical info AND trusted relationships.
5. Marketing Channel Effectiveness
How people heard about the event:
- Social media (Facebook/Instagram) - 121 mentions (51%)
- Word of mouth - 57 mentions (24%)
- Poster/flyer in community - 37 mentions (16%)
(all others under 8%)
Social media was the dominant channel. Word of mouth (24%) shows organic spread is working.
6. Action Intentions
Short-term (6 months):
- Get quotes/install solar panels - 99 people (42%)
- Install heat pump - 62 people (26%)
- Still exploring - 45 people (19%)
- Research financing - 33 people (14%)
- Add home battery - 32 people (14%)
- Install EV charging - 23 people (10%)
- Participate in community projects - 22 people (9%)
- Replace gas cooking - 22 people (9%)
Long-term (5 years):
- Get quotes/install solar - 94 people (40%)
- Add home battery storage - 85 people (36%)
- Install heat pump - 71 people (30%)
- Install EV charging - 45 people (19%)
- Replace gas cooking - 40 people (17%)
Key insight: Battery storage jumps from 5th to 2nd place in long-term plans - seen as a future investment after solar.
